objective and strategy
To meet ulloo’s goals, we recommend the following objectives as the most effective path:
engaging Visual Content
We will create beautiful, strategic content to build awareness and drive traffic. Our plan proposes shooting in 3 unique cities and a variety of landscapes while focusing on developing a unique take on the pieces in each location. We have developed an initial moodboard to coincide with this concept, viewable at the bottom of this document.
One of the main concerns brought up on our call was that your audience may not fully understand the interchangeability of ulloo and are curious to learn more. Our campaign proposal highlights content that teaches consumers about the options that owning an ulloo bag gives them.
market research + Product Reviews
Including the story of the people involved with the project is vital. We recommend going beyond our normal scope of fit and functionality reviews. We will extensively interview each model on their opinion of the product, any feedback that may be relevant for ulloo’s product development, their opinion on path to purchase on your website, and any other relevant questions and market research that would be beneficial.
LESS CAN BE MORE
The consistent theme through London, Paris, and Vienna will be highlighting how convenient it is to take a trip with ulloo. We will focus on the numerous unique looks you can get from a few pieces when traveling. Our campaign will show the entire travel journey, starting with packing and continuing on at the airport, unpacking at each hotel, activities and sightseeing, etc.
EMPOWERMENT + INCLUSIVITY
We will showcase ulloo on diverse women of various shapes, sizes, ages, style preferences, and occupations to ensure this project is consistent with the message of inclusivity and empowerment that embodies ulloo.
Based on the objectives, strategy, and your budget, we’ve laid out a base campaign and additional add-ons that will strengthen the campaign’s overall success. We are prepared to deliver on the goals enumerated above according to the investment schedule below.
9 handbag combinations featured - 3 handbags with 3 interchangeability components for each
Reviewed and modeled by 3 diverse women in your target market
Images and styling will showcase ease of travel with products, interchangeability, and fitting into any occasion in the images
20 high quality lifestyle images emulating the campaign moodboard
3 promotions on social media
Blog post highlighting reviews on fitandflatter.com
ADDITIONAL INVESTMENT ADD-ONS
showcasing ease of travel with the bags
iconic city scapes
showcasing the pieces in different places, showing how it’s still the same bag, but recreated through interchangeability
a regular day’s change ups
coffee, brunch, drinks - showing how easy the pieces are for the woman on the go to change up
let’s get started
It’s been a pleasure to work with you both. There is no doubt that our expertise matched with your incredible product will result in a powerful campaign. If you have any questions at all, please do not hesitate to let me know.
Founder, Fit + Flatter