SYMBOLOGY Campaign PROPOSAL

Objective

Fit + Flatter will deliver a campaign for Symbology with a dedication to:

  • Inclusivity and Diversity – Showcasing Symbology pieces on women of all shapes, sizes, and ages
     

  • Sustainability – Symbology's ethical and sustainable approach to fashion
     

  • Storytelling – Photographing the pieces in a mix of lifestyle and studio style shots – focusing on creating content where the target consumer can easily envision themselves wearing the pieces to a variety of places they frequent. (a wedding, vacation, gallery opening, brunch spot) 
     

  • Consistent Branding – Ensuring all images and items are styled in a way consistent to Symbology's branding. "Sophisticated bohemian, with a touch of badass bossbabe. We are an ethical, feminist label that revels in beautiful clothing and also pushes for social justice at the global level."

Campaign Strategy and Details

To meet Symbology’s branding goals, as outlined above, we recommend the following services as the most effective path:

  • Developing Beautiful Visual Content- We will create beautiful, strategic content to build awareness and drive traffic. Our plan proposes shooting in a few locations while focusing on developing a unique take on the pieces in each location. 
     

  • In-Depth Product Reviews - We will interview each reviewer about their opinion of the product, any feedback that may be relevant for Symbology’s product development, their take on sustainability and mass consumption, and any other relevant questions to ensure a full, detailed review.
     

  • Including a Diverse Group of Reviewers - It is essential to include a wide variety of product reviewers in this project to be consistent with the message of inclusivity. We will focus on a wide variety of shapes, sizes, and ages for this project. 

DELIVERABLES

Deliverables will include:

  • At least 10 Images/item – Our initial rate includes 10 images bundled with it. All other images beyond the initial 10 per item will be available at additional cost.
     

  • Reviews and Product Feedback – For this project, reviewers will be interviewed about their opinion of the pieces; where they envision wearing it to; any fit feedback they have; and their take on sustainability and mass consumption, ethical fashion, diversity in the fashion industry, and any other relevant questions to ensure a full, detailed interview
     

  • Promotion – Fit + Flatter will promote the completed campaign after the fact through social media, newsletter, and a blog post. There is no set amount of times Fit + Flatter will promote the finished product as we view this partnership as a long term partnership and will do everything we can to help promote Symbology.

initial moodboard

Symbology Moodboard, Take 1-02.png