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campaign proposal for

sarah liller

objective and strategy

To meet Sarah Liller’s goals, we recommend the following objectives as the most effective path:

engaging Visual Content

We will create beautiful, strategic content to build awareness and drive traffic. Our plan proposes shooting 3 outfits on 3 women each while focusing on developing a unique take on the pieces by each woman. We have developed an initial moodboard to coincide with this concept, viewable at the bottom of this document.

effortless style for the modern woman

Our main focus will be driving home the concept that dressing should be easy, and dressing is made easier with Sarah Liller garments. We’ll focus on lifestyle photography that showcases how Sarah Liller garments fit easily into the target market’s real life.

market research + Product Reviews

Including the story of the people involved with the project is vital. We recommend going beyond our normal scope of fit and functionality reviews. We will extensively interview each model on their opinion of the product, any feedback that may be relevant for Sarah Liller’s product development, their opinion on path to purchase on your website, and any other relevant questions and market research that would be beneficial.


We will showcase Sarah Liller on diverse women of various shapes, sizes, ages, style preferences, and occupations to ensure this project is consistent with the message of inclusivity and empowerment that embodies the brand.

project plan

Based on the objectives, strategy, and your budget, we’ve laid out a base campaign and additional add-ons that will strengthen the campaign’s overall success. We are prepared to deliver on the goals enumerated above according to the investment schedule below.


  • 9 looks featured – 3 outfits in 3 sizes each

  • Reviewed and modeled by at least 5 diverse women in your target market

  • Images and styling will showcase how dressing is made easier by Sarah Liller products, as outlined by the moodboard

  • 25 high quality lifestyle images emulating the campaign moodboard

  • 3 promotions on social media

  • Blog post highlighting reviews on


Effortless Style for Every Body Campaign Short Promotional Videos

3 Instagram story length videos focused on the everyday woman and how dressing everyday is easier with Sarah Liller products. Approximately 10-15 seconds each.

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Effortless Style for Every Body Campaign Market Research Interviews

5 Market research questions about your site or questions you need answered from your target market, asked to the women alongside fit and functionality reviews.

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Effortless Style for Every Body Campaign Video

Promotional video focused on the everyday woman and how her everyday dressing is made easier by Sarah Liller. 45 seconds-1 minute long

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everyday effortless

showcasing effortless everyday style on a variety of women

group imagery

showcasing the pieces in everyday scenarios, styled slightly differently on each woman

let’s get started


It’s been a pleasure to work with you and find out more about Sarah Liller. There is no doubt that our expertise matched with your great fit will result in a powerful campaign. If you have any questions at all, please do not hesitate to let me know.




Malina Padgett

Founder, Fit + Flatter