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campaign proposal for

petit blue goods


objective and strategy

To meet Petit Blue’s goals, we recommend the following objectives as the most effective path:

engaging Visual Content

We will create beautiful, strategic content to build awareness and drive traffic. Our plan proposes shooting on 2 different women while focusing on developing a unique take on the pieces. We have developed an initial moodboard to coincide with this concept, viewable at the bottom of this document.

the everyday woman

The consistent theme through the campaign will be highlighting how the Original Shoulder Bag and the Julia Everywhere Tote are ideal for the everyday woman’s life. We will focus on the numerous functionalities of both of the handbags. Our campaign will showcase the various lifestyle activities Petit Blue products were designed for.

market research + Product Reviews

Including the story of the people involved with the project is vital. We recommend going beyond our normal scope of fit and functionality reviews. We will extensively interview each model on their opinion of the product, any feedback that may be relevant for Petit Blue’s product development, their opinion on path to purchase on your website, and any other relevant questions and market research that would be beneficial.


We will showcase Petit Blue on diverse women of various shapes, sizes, ages, style preferences, and occupations to ensure this project is consistent with the message of inclusivity and empowerment that embodies Petit Blue.

project plan

Based on the objectives, strategy, and your budget, we’ve laid out a base campaign and additional add-ons that will strengthen the campaign’s overall success. We are prepared to deliver on the goals enumerated above according to the investment schedule below.


  • 2 handbags featured

  • Reviewed and modeled by 2 diverse women in your target market

  • Images and styling will showcase how the bag fits into every portion of the modern woman’s life

  • 10 high quality lifestyle images emulating the campaign moodboard

  • 2 promotions on social media

  • Blog post highlighting reviews on

Base Campaign
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Short Promo Videos

3 Instagram story length videos focused on the everyday woman and how her life is improved by Petit Blue. Approximately 10-15 seconds each.

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Market Research Interviews

5 Market research questions about your site or questions you need answered from your target market, asked to the women alongside fit and functionality reviews.

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Campaign Video

Promotional video focused on the everyday woman and how her life is improved by Petit Blue.  45 seconds-1 minute long

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the everyday woman

showcasing her everyday life (work, meals, gym, etc. and how durable and functional the bags are)

group photos

showcasing the pieces together, doing activities (work, meals, gym, etc. and how durable and functional the bags are)

DETAIL photos

showcasing the pieces in everyday life, but up close to highlight their functionality in the activity

let’s get started


It’s been a pleasure to work with you and learn more about Petit Blue. There is no doubt that our expertise matched with your savvy product will result in a powerful campaign. If you have any questions at all, please do not hesitate to let me know.




Malina Padgett

Founder, Fit + Flatter