objective and strategy
To meet Milaner’s goals, we recommend the following objectives as the most effective path:
engaging Visual Content
We will create beautiful, strategic content to build awareness and drive traffic. Our plan proposes shooting in 3 unique European cities in which we will parallel the timeless pieces crafted by Milaner artisans. We have developed an initial moodboard to coincide with this concept, viewable at the bottom of this document.
EMPOWERMENT + INCLUSIVITY
We will showcase Milaner on diverse women of various shapes, sizes, ages, style preferences, and occupations to ensure this project is consistent with the message of inclusivity and empowerment that embodies Milaner.
Including the story of the people involved with the project is vital. We will interview each model on their opinion of the product, any feedback that may be relevant for your product development, and any other relevant questions and market research that would be beneficial.
Based on the objectives and strategy, we’ve laid out a base campaign and additional add-ons that will strengthen the campaign’s overall success. We are prepared to deliver on the goals enumerated above according to the investment schedule below.
5 pieces featured
Reviewed and modeled by 3 diverse women in your target market
Images and styling will highlight timeless luxury in timeless places
15 high quality lifestyle images emulating the campaign moodboard
3 promotions on social media
Blog post highlighting reviews on fitandflatter.com
ADDITIONAL INVESTMENT ADD-ONS
iconic city scapes
coffee, brunch, drinks - showing the milaner woman on the go
showcasing the pieces on diverse women
let’s get started
It’s been a pleasure to work with you. There is no doubt that our expertise matched with your product will result in a powerful campaign. If you have any questions at all, please do not hesitate to let me know.
Founder, Fit + Flatter