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campaign proposal for



objective and strategy

To meet Milaner’s goals, we recommend the following objectives as the most effective path:

engaging Visual Content

We will create beautiful, strategic content to build awareness and drive traffic. Our plan proposes shooting in 3 unique European cities in which we will parallel the timeless pieces crafted by Milaner artisans. We have developed an initial moodboard to coincide with this concept, viewable at the bottom of this document.


We will showcase Milaner on diverse women of various shapes, sizes, ages, style preferences, and occupations to ensure this project is consistent with the message of inclusivity and empowerment that embodies Milaner.

Product Reviews

Including the story of the people involved with the project is vital. We will interview each model on their opinion of the product, any feedback that may be relevant for your product development, and any other relevant questions and market research that would be beneficial.

project plan

Based on the objectives and strategy, we’ve laid out a base campaign and additional add-ons that will strengthen the campaign’s overall success. We are prepared to deliver on the goals enumerated above according to the investment schedule below.


  • 5 pieces featured

  • Reviewed and modeled by 3 diverse women in your target market

  • Images and styling will highlight timeless luxury in timeless places

  • 15 high quality lifestyle images emulating the campaign moodboard

  • 3 promotions on social media

  • Blog post highlighting reviews on


Instagram Story Videos

3 Instagram story length videos focused on a BTS in each city.

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Travel with Milaner Video

Travel with Milaner promotional video highlighting the trip through London, Paris, and Vienna. Approximately 45 seconds-1 minute long.

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iconic city scapes


coffee, brunch, drinks - showing the milaner woman on the go

group shots

showcasing the pieces on diverse women

let’s get started


It’s been a pleasure to work with you. There is no doubt that our expertise matched with your product will result in a powerful campaign. If you have any questions at all, please do not hesitate to let me know.




Malina Padgett

Founder, Fit + Flatter