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AW2018 market research report for

bess & george

 overview

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profile

occupation: hair stylist and wardrobe stylist

age group: 20-25

QUESTIONS

1. How do you feel about the sizing for each piece?  Does it run true? If not can you please tell us why not for each piece?  We would love to be able to advise people more clearly on our website.

A:  This top fits great on me. Even being bustier, I loe how the shirt fits my body and is classy and modest without hiding my shape – it still shows my figure.

2. What do you like and not like about each piece?  We love some elaboration on what you would or would not change for each piece, i.e., adjustments and color choices?

A: I really like this color. The fabric is really great too - it’s comfortable.

3. Are these clothes the types of basics you would have in your closet?  Why or why not? Are we missing a particular style basic and if so what is it?

A: Yes! I think that this top is a great basic for any professional wardrobe.

4. Are there other colors you would like to see in these styles?

A: I would love to see this top in some bright colors for statement looks. Example: Bold shirts to wear under blazers.

5. Are these pieces similar to any other brands you have tried?

A: No

6. How would you feel if we included more wovens into our collection?  We are in the process of developing some woven shirts and dresses.

A:  LOVE WOVENS! Super trendy and super comfortable!!!

7. We are also wondering about sleeve length.....for each item with sleeves do y'all mind commenting on length and whether you would keep as is, make longer, or shorten?

A: Sleeveless - but I like it!


 

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profile

occupation: hair stylist and wardrobe stylist

age group: 20-25

QUESTIONS

1. How do you feel about the sizing for each piece?  Does it run true? If not can you please tell us why not for each piece?  We would love to be able to advise people more clearly on our website.

A:  The sizing seems right on target for me.

2. What do you like and not like about each piece?  We love some elaboration on what you would or would not change for each piece, i.e., adjustments and color choices?

A: The top is slinky and shimmery. It hangs nice and does not reveal too much when I move around. The front covers any belly bulge if wearing tighter pants. I wouldn't change a thing.

3. Are these clothes the types of basics you would have in your closet?  Why or why not? Are we missing a particular style basic and if so what is it?

A:  This is a cute top for going out but I do not get out very often. I don't know that I would personally have something like this in my closet but when I was younger I most definitely would have.

4. Are there other colors you would like to see in these styles?

A: A white with silver metallic shimmer would be pretty.

5. Are these pieces similar to any other brands you have tried?

A: No

6. How would you feel if we included more wovens into our collection?  We are in the process of developing some woven shirts and dresses.

A:  I would love to try them!

7. We are also wondering about sleeve length.....for each item with sleeves do y'all mind commenting on length and whether you would keep as is, make longer, or shorten?

A: The top I am wearing is sleeveless, so it doesn’t apply.

8. Any commentary on the feel of the fabric would be helpful as well.

A: The fabric is soft which surprised me, I expected slightly itchy like to similar-looking materials I've tried on. It is slinky enough to accent my top but not too slinky which helps hide my pooch.