objective and strategy
To meet Laudi Vidni’s goals, we recommend the following objectives as the most effective path:
engaging Visual Content
We will create beautiful, strategic content to build awareness and drive traffic. Our plan proposes shooting in 3 unique cities and a variety of landscapes while focusing on developing a unique take on the pieces in each location. We have developed an initial moodboard to coincide with this concept, viewable at the bottom of this document.
Our main focus will be driving home the concept that individuality is easy with Laudi Vidni. We’ll focus on lifestyle photography that showcases how customized handbags fit into a customized travel plan.
LESS CAN BE MORE
The consistent theme through London, Paris, and Vienna will be highlighting how convenient it is to take a trip with Laudi Vidni. We will focus on the numerous unique looks you can get from a few pieces when traveling. Our campaign will show the entire travel journey, starting with packing and continuing on at the airport, unpacking at each hotel, activities and sightseeing, etc.
EMPOWERMENT + INCLUSIVITY
We will showcase Laudi Vidni on diverse women of various shapes, sizes, ages, style preferences, and occupations to ensure this project is consistent with the message of inclusivity and empowerment that embodies the brand.
Based on the objectives, strategy, and your budget, we’ve laid out a base campaign and additional add-ons that will strengthen the campaign’s overall success. We are prepared to deliver on the goals enumerated above according to the investment schedule below.
Included in travel to London, Paris, and Vienna
Reviewed and modeled by 3 diverse women in your target market
Images and styling will showcase ease of travel with products, interchangeability, and fitting into any occasion in the images
7 high quality lifestyle images per handbag emulating the campaign moodboard
2 promotions on social media per handbag
Blog post highlighting reviews on fitandflatter.com
ADDITIONAL INVESTMENT ADD-ONS
showcasing ease of travel with the bags, takes on travel by women with unique style
iconic city scapes
showcasing the pieces in different, iconic places
a day in the life of an individual
coffee, brunch, drinks - showing how easy the pieces are for the woman on the go to change up
let’s get started
It’s always a pleasure to work with you. There is no doubt that our expertise matched with your product will result in a powerful campaign. If you have any questions at all, please do not hesitate to let me know.
Founder, Fit + Flatter