KMANA Campaign PROPOSAL
Fit + Flatter will deliver a campaign for Kmana with a dedication to:
The motto that less is more – clean and subtle detailing of Kmana bags; the value of investing in a bag that will last 30 or 40 years
Sustainability – Kmana’s ethical and sustainable approach to fashion
Storytelling – The story of the bag, the bag’s wearer; shining light on the wearer’s life journey, future travel dreams etc.
Inclusivity – Timeless, genderless, ageless elegance translated through styling and showcasing pieces on a wide variety of shapes, sizes, and ages
Campaign Strategy and Details
To meet Kmana’s branding goals, as outlined above, we recommend the following services as the most effective path to reaching your ultimate goals:
Developing Beautiful Visual Content- We will create beautiful, strategic content to build awareness and drive traffic. Our plan proposes shooting in a variety of landscapes while focusing on developing a unique take on the pieces in each location. This will include imagery; detailed storytelling on the bag wearer’s life journey, past travels and travel dreams; reviews on the functionality, durability, etc. of the bags; promotion on Fit + Flatter’s website and social media.
Including In-Depth Stories Alongside Product Reviews - Including the story of the people involved with the project is vital. We will extensively interview each bag reviewer about their opinion of the product, any feedback that may be relevant for Kmana’s product development, their take on sustainability and mass consumption, products they have that have lasted a long time, their travels and experiences, their travel hopes and dreams, and any other relevant questions to ensure a full, detailed interview.
Including a Wide Variety of Bag Reviewers - It is essential to include a wide variety of bag reviewers in this project to be consistent with the message of inclusivity that embodies Kmana. We will focus on a wide variety of shapes, sizes, and ages for this project. Although normally out of our scope, we will additionally include a few men in this project.
Deliverables will include:
Product Included in Travel – 12 pieces
60 Images Included – Our initial fee includes 60 images bundled with it. All other image sets beyond the initial 60 will be available at additional cost
In Depth Interviews – For this project, we will be going outside of the normal scope of just asking our Reviewers to discuss their opinion of the pieces. For this project, Bag Reviewers will also be extensively interviewed about their take on sustainability and mass consumption, ethical fashion, products they have that have lasted a long time, their travels and experiences, their travel hopes and dreams, and any other relevant questions to ensure a full, detailed interview
Fit and Functionality Reviews – Detailed reviews of the pieces will be on the Fit + Flatter Website
Promotion – Fit + Flatter will promote all selected campaign sets across all social media platforms
Should Kmana choose Fit + Flatter to execute this solution as proposed, our timeline for this project is as follows:
by 5/19/2018 – Product received by Fit + Flatter for travel
by 6/29/2018 – Included initial deliverables sent to Kmana
ONGOING – Additional deliverables available for $40/set
ONGOING – Promotion by Fit + Flatter
by 11/16/2018 – Detailed analysis review on campaign
FEES and further details
Initial Moodboard for May 2018 Trip
Deliverables will include:
1. Product Included in Travel – 12 pieces
2. 60 Images Included – Our initial fee includes 60 images bundled with it. All other image sets beyond the initial 60 will be available at additional cost.
3. Interviews – For this project, we will be going outside of the normal scope of just asking our Reviewers to discuss their opinion of the pieces. For this project, Bag Reviewers will also be extensively interviewed about their take on sustainability and mass consumption, ethical fashion, products they have that have lasted a long time, their travels and experiences, their travel hopes and dreams, and any other relevant questions to ensure a full, detailed interview
4. Fit and Functionality Reviews – Detailed reviews of the pieces will be on the Fit + Flatter Website
5. Promotion – Fit + Flatter will promote all selected campaign sets across all social media platforms
Total fee: $125/item for 12 items = $1,500
Terms and Conditions
Both parties stipulate that Fit + Flatter ("Company") will create deliverables as described in the product description for payor (or its principal, if applicable), hereinafter collectively known as "Client".
Client hereby grants to Company, its parents, subsidiaries, agents, licensees, successors, and assigns the irrevocable, perpetual, and unrestricted right and license to use, re-use, publish, republish, and exhibit worldwide: (i) the Client’s name(s), alias(es), assumed business name(s), property descriptions, opinions, writings, and image, (ii) all: URL, links, screenshots, and other content from any Client blogs, videos, social media accounts, and websites, and (iii) any and all content connected to the Company which Client would otherwise have rights to or interest in including without limitation, advertising and promotional materials, and any media, including without limitation, both physical and digital items.
Client also hereby grants to Company, its parents, subsidiaries, agents, licensees, successors, and assigns the right to publicize the Client’s association with Company and its products and services, and the right to include on the Company’s websites a link to any Client blogs or websites, or other content.
Client specifically consents to the digital compositing or distortion of any portraits, pictures, or videos including without restriction any changes or alterations as to color, size, shape, perspective, context, foreground or background. Client agrees to the use of any published matter.
Client agrees that no advertisement or other material needs to be submitted to it for any approval.
Ownership of Materials, Trademarks, Copyrights
With the exception of 5.1 below, the Client agrees and certifies that neither it nor any associated person/entity has or will claim any right, title, or interest in or to any materials or content (physical or digital) connected to this Agreement or existing as a result of the Client’s connection with the Company; or in or to any of the Company’s trademarks, service marks, trade names, copyrights, patents, or other property. The Client and its duly authorized representative (identified at the end of this Agreement) agree that to the extent any proprietary or other rights in the materials or content so described in the last sentence exist, all right, title, and interest in and to such items are hereby assigned and conveyed to the Company.
The Company hereby grants to the Client a non-exclusive, royalty-free, irrevocable license to reasonably use any and all photographic content the Company transmits to the Client in connection with the Consideration described in Section 1.
The Client may not assign its rights or delegate its obligations under this Agreement without the Company’s prior written consent.
Any agreement, covenant, obligation, or expectation extant prior to the effective date of this Agreement is null and void.
All parties agree that a waiver of any obligation, condition, or covenant of this Agreement, or failure to exercise a remedy, will not be considered to imply or constitute a further waiver of the same or of any other obligation, condition, covenant, or remedy. All parties agree that if any term, covenant, condition, or provision in this document is held by a court of competent jurisdiction to be invalid, void, or unenforceable, such provision will be reduced in scope by the court only to the extent deemed necessary by that court to render the instant provision enforceable and the remainder of the provisions in this document will in no way be affected, impaired, or invalidated as a result. The failure of either party at any time or times to demand strict performance by the other of any of the terms, covenants, or conditions in this Agreement will not be construed as a continuing waiver or relinquishment thereof and each may at any time demand strict and complete performance by the other of said terms, covenants and conditions.
This Agreement will be construed and governed according to the laws of the State of Indiana and jurisdiction and venue of all matters relating to this Agreement will be vested exclusively in the federal, state, and local courts within the State of Indiana.
Fit and Flatter and its owners/agents/contractors shall not be liable for any loss or damage arising from or relating to this transaction or anything associated therewith, and the Client will defend and hold harmless Fit and Flatter.
The Client consents to the digital synthesis/distortion of all content by Fit and Flatter, including without restriction any changes or alterations as to creative direction, color, size, shape, perspective, context, and the like.
Fit and Flatter is not responsible for any freight or shipping charges whatsoever, no matter the direction of transit.
The terms and conditions found at https://www.fitandflatter.com/terms-of-service are incorporated herewith, but if there is a conflict between this document and such terms and conditions, or if there exists some other defect, these terms control. Fit and Flatter may assign any of its rights. Additionally, Fit + Flatter may make changes to any project scope on Client’s request at any time during the project, subject to additional billing.
To proceed with the project as outlined, Kmana’s next steps are to:
Accept the proposal as-is
Discuss desired changes with Fit + Flatter
Finalize and sign the contract
Submit payment for the first deliverable here.