objective and strategy
To meet James Jean’s goals, we recommend the following objectives as the most effective path:
ENGAGING VISUAL CONTENT
We will create beautiful, strategic content to build awareness and drive traffic. Our plan proposes shooting on 3 unique women while focusing on developing a unique take on the pieces by each woman. We have developed an initial moodboard to coincide with this concept, viewable at the bottom of this document.
the best fit for every body
We will showcase the pieces on 3 diverse women to ensure this project is consistent with the message of inclusivity and empowerment that embodies James Jeans. The central theme will be establishing that James Jeans is the best fit no matter your shape, size, or age.
PRODUCT REVIEWS + PROMOTION
Including the story of the people involved with the project is vital. We will interview each woman about the fit and functionality of the jeans to create a storytelling component to the campaign. We will interview each woman on their opinion of the product, fit and functionality, and any other relevant questions that would be beneficial.
Based on the objectives, strategy, and your budget, we’ve laid out a base campaign and additional add-ons that will strengthen the campaign’s overall success. We are prepared to deliver on the goals enumerated above according to the investment schedule below.
the best fit for every body campaign, $250
3 jeans featured
Reviewed and modeled by 3 diverse women in your target market
Images and styling will showcase ease of travel with products, interchangeability, and fitting into any occasion in the images
15 high quality lifestyle images emulating the campaign moodboard
3 promotions on social media
Blog post highlighting reviews on fitandflatter.com
individual shots showcasing the pieces on a diverse group of women, highlighting the best fit on every body
the best fit on every body
group shots showcasing the pieces on a diverse group of women, highlighting the best fit on every body
it’s all in the details
complimenting the group and individual shots, we will create detail shots to further highlight fit and show off the details
let’s get started
It’s been a pleasure to work with you and find out more about James Jeans. There is no doubt that our expertise matched with your great fit will result in a powerful campaign. If you have any questions at all, please do not hesitate to let me know.
Founder, Fit + Flatter